Ken Luna
Digital Marketing Consultant
Phone:
Email:
Location:
Atlanta, GA
LinkedIn:
Who am I?
Experience
2022+
Digital Marketing Manager
Azalea Health Innovations
Realizes passion for healthcare SaaS industry by planning and executing demand generation marketing campaigns in email, SEO, SEM, paid social, sales enablement, and website management to create high quality leads. Measures customer journey through collected data and furthers that relationship through Salesforce and HubSpot personalized automations.
2018-2022
Digital Marketing Manager
Ballard Designs
Grew from a digital marketing intern optimizing SEO keywords and website content to a digital marketing manager with a $1.2 million monthly ad spend budget. Became a leader who managed direct reports and agency teams of 15+ to achieve company revenue records and awards. Developed an analytical mindset that understands and acts on KPIs - from awareness to ROI.
2015-2018
Account Manager & Inside Sales
Fox Bros
Realized love of leadership and management of customer relationships. Lead teams of 20+ in large scale events for major clients including Mercedes Benz, Atlanta Braves, Sweetwater Brewing, Delta, and more.
Education
2020
B.B.A. Marketing
Georgia State University
Achieved second degree focusing on the world of Marketing. Polished skills in Social Media Marketing, Sales, Business Communications, Buyer Behavior, and more. Presidents List recipient.
2018
Georgia State University
Put the love of leadership into a degree of Managerial Science. Refined skills in Excel, Business Intelligence, Business Statistics, Leadership, HR, Business Law and more. Presidents List and Dean's List recipient.
B.B.A. Managerial Science
Skills
Microsoft Excel - Advanced
Salesforce
LinkedIn & Facebook Ads - Paid Social
HubSpot
Google Ads - Paid Search
SEO - SEMrush Analytics
Expertise
EMAIL MARKETING
I create and execute strategic marketing email campaigns to acquire new interest and warm subscribers. Emails over 1+ million subscribers daily with personalized content that speaks to their place in the customer journey.
PAID SEARCH
From leading large B2C agency teams to building B2B Google Ad accounts from the ground up, I create SEM wins no matter the industry or audience. The strategy, asset creation, ad copy, and analytics all falls in my creation to completion approach.
ANALYTICS
You can manage what you measure. I'm passionate about collecting, sorting, and analyzing data to show how the customer journey unfolds through results so that data driven decisions can be made. Skills in tools Google Analytics, Power BI, Salesforce, Excel, and HubSpot help me tell this story.